Is TikTok the future of the real estate business?
Virtual consumerism via social media including TikTok is gaining a firm footing in today’s digital era. And real estate agents already benefit from it, as 36% of people are ready to pay for a property even without setting foot inside, just having a look at it online.
But how can TikTok help you market properties more effectively?
Let’s find out.
After you read this article you’ll enrich your real estate marketing strategy and sell real estate like a pro using TikTok. Make the most use of the guide below on how to make a head start and some useful facts to know about this social video platform.
Before scrolling down to the steps, let’s see why this app is worth it, to begin with.
Even though it’s one of the newest social media platforms, more and more real estate agencies and investors go viral and generate new leads and customers on TikTok due to its popularity.
The competition is minimal here, because it’s a comparatively new network.
But how to use all the benefits and sell successfully on TikTok, if you’re a fresher in real estate marketing on social media?
Don’t hurry, take a deep breath and follow each step with consideration and professionalism.
A QuickStart Guide to TikTok for New Realtors: 7 Steps to Follow
Selling property may become as easy as 1-2-3, if you know how to use TikTok and its secrets to win the audience.
So where do you start? Well, that’s simple! You start with registration, of course.
Step 1. Register, browse and do competitor analysis.
- Create a proper nickname and mention your website
“When working out a username, include some words and phrases that concern your business and/or location,” suggests Aaron Gray, Managing Partner of NO-BS. He shares the list of such phrases for realtors: realtorfrom, real_estate_, soldby, real_estate_agent_in, meet_realtor, etc.
“If you already have other social media accounts, try the one you used for those. This way you will become more recognizable and searchable,” he adds.
Take it into consideration that there’s a Business Account option on TikTok – it offers exclusive access to specialized resources for commercial purposes.
Now to your personal page or website.
Don’t hesitate to invite your viewers to check your site, follow you on other social media or take any other action to connect with you.
- Browse the “For You” section
Get an overall picture of the For You feed and learn how the TikTok’s algorithm works to recommend videos to its users.
- Look at your competitors and learn from the best ones
Scroll through the profiles of the top real estate TikTokers and check what content type they create (pay attention to the number of views), how often they do that and whom they are targeting.
Step 2. Identify your primary customers on TikTok
To sell more real estate using TikTok, you should take a customer-focused approach, in the first place. Identify the most active audiences on TikTok and narrow down your primary focus market to 1 or 2.
You may target Millennials and Centennials or young professionals aged 18–24 who account for 53% of all users, based on TikTok user stats.
Alternatively, have a better look at high-end buyers who hunt for luxurious houses. But it will be close to impossible to find many downsizers (50–80) or upgraders (45–60) on TikTok.
For instance, depending on what you offer, you may concentrate on those who look for family homes or urban apartments. If not, you might want to consider luxury property as another option. @luxelistingsmy is one of the examples of how realtors break into the luxury real estate market on TikTok selling exclusive and extravagant homes, villas and chic mansions.
Step 3. Choose the type of content for your videos
Once you’ve done with the second step, it’s about the right time to create some viral content, isn’t it?
Heed the call from Roy Morejon, President & Co-Founder of Enventys Partners. He says that “If you already have some listings and videos on other social media channels, repurposing those may be also a good option. If you know what video types and gimmicks attract more people, of course.”
Here’s what your audience would enjoy on TikTok:
- Video tours – a high-speed virtual tour is your must-do when you show a property.
- How-tos – share some guides and tips for sellers, buyers or renters like, for instance, how to use Craigslist to post your listings or how to avoid rental scams.
- Attractions and conveniences nearby – attract new clients with the short videos shot in the neighborhood. Show them the nearest shopping malls, cafes, theaters, etc.
- Comparisons – show contrasts, for instance, staging homes vs staging apartments or try the “before” and “after” effect.
- Answers to FAQs – find the most bothersome questions from buyers and answer them to the fullest.
- Yups & Nopes – use the “Nope Yup” trend for myths about home buying, flipping, renting and the like.
- Behind-the-scenes content, etc.
Step 4. Apply viral audios
When it comes to engaging users with the TikTok sounds, you’ve got some good variants here.
Firstly, you can make a custom viral TikTok audio from the fragments of songs.
Secondly, you can do voice overs.
Thirdly, you can choose one of the top TikTok songs of the week.
Step 5. Take advantage of TikTok effects
There are some basic TikTok effect categories you would want to use for increasing your real estate sales:
- Time-warp effects
In fact, Stephen Light, Co-Owner and CMO of Nolah Mattress, believes that “Filters and stickers, in particular, give content a creative boost. But you shouldn’t forget about text blocks and appropriate sounds either. For showcasing separate rooms, for example.”
Take a look at how Tanisha Owens (@tanisha.owens), a real estate agent from South Carolina, uses relevant text blocks in her videos.
Step 6. Add dedicated hashtags
Proper hashtagging will help you “deliver” your videos to your prospective customers.
Use 100 top trending TikTok hashtags to grow your views and reach. But you also need more buyer-oriented and applicable ones to your specific niche.
Copy and save some suitable hashtag groups taken from the most successful realtors on TikTok:
#realestate #realtor #realestateagent #realtorlife #realestateagentlife
#realestatetips #realtor #california #realestate #homebuyer
#homebuying101 #homebuyingtips #land
Step 7. Go trendy but unique
Trending dances and edgy humor appear on the top list of TikTok trends.
But note: the key idea behind your content success on TikTok is to combine entertainment with a professional approach.
The video may be instructive, but it shouldn’t be dull. For example, Aram Ghazaryan (@aramgrealty) uses a combination of dances, singing and acting while explaining the most frequent people’s mistakes when purchasing homes.
And Miriah Zuniga (@texastattooedrealtor) drives more views shooting funny and unique videos with a bursting talent and energy.
What Else to Know before You Start Selling Property on TikTok
25 seconds. That’s how much time it takes homebuyers, on average, to decide whether the property is good enough for them, according to the new study by Purplebricks.
But actually, you’ve got only a few seconds to grab your viewer’s attention. If you aim at going viral on TikTok, mind that shorter videos (15 sec and less) have a higher watch time, while those that exceed 30 sec are the least watchable.
Music as a primary creative driver
Did you know that sounds lift brand recognition and purchase intent? Kantar’s research has found that 73% of TikTokers would stop and watch ads, if there’s audio and for 88% of respondents sound is highly valuable for their positive experience.
180° and 360° videos
Typically, prosperous realtors across TikTok publish house brochures online in 180- and 360-degree view formats.
TikTok isn’t a magic pill. Find some additional tools and apps that might be helpful too. Try Zapier to integrate your CRM system with TikTok and use a ROI calculator, for example, to see the results of your endeavors.
Ready to Become a New Real Estate Tiktoker?
So there we have it, 7 steps – a complete walkthrough for new realtors to sell estates using TikTok. This guide has also spilled some secrets for a more fruitful usage of this video-sharing app.
Now that you have what it takes to understand property selling mastery on TikTok and you know exactly why this platform is the best bet for real estate agents, don’t wait for tomorrow. Set up your TikTok account to promote your business and bring in potential purchases today!