Are you struggling to find the right tenant for your vacant property or increase the occupancy of your vacation rental? Whether you are looking to launch a successful short-term or long-term rental business, social media can be a powerful tool for advertising your property and reaching a wider audience.
However, if you are new to it, this world can also be overwhelming and time-consuming to navigate. In this blog post, we’ll share 10 time-saving tips to help you advertise your vacant property on social media like a pro. Let’s get started!
1. Make Your Property Picture-Perfect
To attract the attention of potential renters on social media, it is important to make your property picture-perfect. One way to achieve this is by increasing its curb appeal with fresh paint, landscaping, and neat lighting fixtures. Another idea is to create Instagram-friendly aesthetics by adding pops of color, interesting textures, and unique decor elements.
By doing so, you will make your property look more inviting and photogenic, which can easily translate into social media views and engagement. Overall, investing in the visual appeal of your property can go a long way in helping you find the perfect tenant.
2. Create and Collect Content
When you advertise your vacant property on social media, keep in mind that high-quality photos can make a big difference in your occupancy rates.
It’s important to meet the guidelines set by your rental website (like Airbnb) or multi-listing service when uploading photos of your property. These guidelines may include using high-resolution images, showcasing different angles of each room, and editing the photos to look their best.
3. Use AI to Generate Text or Even Art for Your Marketing Materials
One powerful way to add more interest to your marketing campaigns is by incorporating AI-generated content. With the help of an AI language model like GPT-3, you can quickly generate text that sounds like it was written by a human.
Additionally, if visual content is what you’re after, you can try using an AI art generator to create beautiful graphics for your marketing materials. These tools can make your campaigns incredibly unique and eye-catching, so it’s worth exploring them further.
4. Don’t Focus on Just One Form of Content
When it comes to advertising your vacant property on social media, don’t make the mistake of focusing on just one form of content. Utilizing different types of media can not only diversify your feed but also increase engagement.
For example, combining photos with other forms of content like videos, reels, and sound media can showcase your property from different angles and perspectives while keeping your followers interested. This approach also allows you to showcase unique features or amenities in a fun and engaging way.
5. Use a Content Calendar
To streamline your social media strategy and save time, an effective tool is a content calendar. With a content calendar, you can plan and schedule your posts in advance, ensuring that you always have fresh content to share with your audience.
This method allows you to be more organized, strategic, and efficient with your social media efforts.
6. Leverage Tools To Share Content on Multiple Platforms
If you want to maximize your property’s exposure and boost your returns on your real estate investment, it’s important to use social media tools to share your content on multiple platforms.
These tools will make it easy for you to reach a wider audience and attract more potential tenants. For example, you can use Hootsuite or Buffer to schedule posts on Facebook, Twitter, LinkedIn, Instagram, and other social media networks simultaneously.
7. Experiment With 3D and Immersive Media
To make your rental property stand out from the rest, you might want to try experimenting with 3D and immersive media.
This could include VR tours that give potential renters an up-close and personal view of the property. Not only will this help them get a better sense of the space, but it’ll also demonstrate that you’re tech-savvy and invested in providing an exceptional experience.
8. Create a Database of Hashtags and Keywords
Creating a database of hashtags and keywords is essential to maximize the exposure of your property on social media. Start by researching popular hashtags in your niche and location, then compile them into a spreadsheet or document. You can also include relevant keywords that potential renters could search for when looking for a property.
9. Create Continuity in Vocal and Visual Identity
One of the most important aspects of social media advertising for your vacant property is creating continuity in your vocal and visual identity. This means using consistent quality photos, language, and information about your property across all social media platforms, rental websites, and business sites.
By doing so, you increase trust in the viewer and potential renter that they are seeing the same property and reliable information throughout their search process. This continuity also helps to solidify your brand and can attract repeat renters who know what to expect from your property listings.
10. Work With A Social Media Expert
If your rental property has gained most of its tenants through social media channels, it may be wise to invest in a skilled social media expert. These professionals have the expertise and skills to optimize your online presence, allowing you to reach a wider audience and attract more tenants.
This strategy allows you to focus on what’s important—such as the upkeep of your property and building a brand—while ensuring that your social media pages are looked after!
Advertise Your Vacant Property On Social Media
Using social media to share rentals and attract the attention of potential tenants is becoming more popular these days. With these 10 tips, you can advertise your vacant property on social media and gain traction on your posts to increase engagement and hopefully find more renters!