TikTok for Real Estate: An Expert Guide to Marketing Your Listings

In today’s digital landscape, social media is one of the best avenues to promote your real estate properties, whether residential or commercial. However, what better way to put your listings in the spotlight than to harness the power of TikTok?

In this article, we’ll share some social media strategies for landlords, home sellers, and real estate investors. Read on to learn how to use TikTok specifically to market your property listings.

Using TikTok for Real Estate

TikTok is a social media platform for personal and business interactions through video engagements. It allows you to produce and publish short video content (15 to 60 seconds) and engage with others on the platform.

How popular is TikTok worldwide? This social media platform gained about 1.7 billion global users in 2022 and is forecasted to reach about 2.25 billion users by 2027. Currently, it is next to Facebook, YouTube, WhatsApp, and Instagram as the most-used social media channel globally.

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Today, TikTok is a social media platform leveraged by businesses across different industries, including real estate. Not only do people use it for personal interactions, but rental property owners and investors can utilize the app for business engagement. 

That said, here’s how real estate firms and investors can leverage TikTok for business:

• Sales and marketing: TikTok helps you promote or sell your properties on the platform via video clips right before your followers’ eyes.

• Property listings: TikTok allows you to advertise your property effectively the way you post your listings on your real estate website.

• Online open houses: TikTok offers live streaming that lets you tour your potential clients around your property—virtually.

• Tenant engagement: If you’re a property landlord, TikTok is an excellent platform for engaging with your tenants and the real estate community.

• Personal branding: TikTok helps boost your brand by showcasing your rental management business aspects,, such as a rental property audit, increased tenant engagement, and more client satisfaction.

• Professional networking: Not only does it let you engage with prospects, but TikTok helps you connect with other landlords and real estate investors in the industry.

• Client testimonials: TikTok is an effective avenue to share what your tenants or clients have to say about your properties, whether residential or commercial.

• Community showcase: Not only does TikTok enable you to showcase your properties, but also the neighborhoods and surrounding communities to entice more tenants.

• Real estate updates: TikTok allows you to establish your authority in the industry by providing updates, such as tax preparation trends among American landlords.

Discover the reasons TikTok proves beneficial for your real estate business below.

Why TikTok Works for the Real Estate Industry

TikTok is one of the most popular social media for video engagement, and landlords, rental property owners, and investors can use it to increase engagement and promotion of your properties.

Here’s why TikTok works for the real estate industry:

• High visual appeal of property listings: When showcasing your properties, a line is drawn between publishing photo images and posting video clips. The latter is more visually appealing and capable of grabbing the audience’s attention.

• Chance to reach the younger generation: Gen Z thrives on TikTok—the highest number of users on the platform is the age group between 18 and 34 years old (at nearly 40%). If you’re catering real estate properties to the younger generation, TikTok is key!

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• Possibility of success stories going viral: In today’s digital landscape, it’s easy to see video clips taking the whole world by storm. If you want your real estate properties to take the spotlight, produce and publish high-quality, creative, and engaging content.

• Opportunity to engage with potential clients: Since many people, especially the younger generations, use TikTok to communicate, you can connect with real estate prospects. When done strategically, you can engage with them and turn leads into tenants!

• Chance to build your professional network: As a landlord or investor, TikTok is a great social media platform to connect with various stakeholders. Not only will you reach out to prospects and clients, but you’ll also work with other realtors and industry leaders.

Learn some practical tips for marketing your property listings in the next section.

How To Use TikTok for Marketing Your Property Listings

The most common real estate marketing is listing your properties on your website. However, leveraging social media is one of the rental property trends for maximizing ROI in 2025. It’s also the best way to attract investors and sell residential or commercial properties.

But what better way to use social media than to leverage TikTok? Here’s how to market your property listings using this platform:

1. Set up your real estate profile on TikTok

The initial step is to create a TikTok profile for your real estate business. Set it up like how you optimize your rental property website for the search engines and your target market. However, focus on creative videos that speak volumes about what you offer—your properties. Here are some key things to keep in mind for your TikTok profile:

• Create a professional, relatable profile
• Showcase your real estate brand
• Pick a relevant real estate niche
• Link to your site or listing page on RentRedi
• Connect with relevant, potential tenants

For example, create a unique and custom experience by inserting not only your brand but also your personality into each post. You might even get creative with a content calendar and branded merch, such as custom t-shirts or swag. Then, make sure that you maintain a consistent message while featuring your personality as you market your property listings.

Jacob Barnes, Founder of FlowSavvy, suggests paying attention to your TikTok profile for your property listings. “Your TikTok profile is like your digital front porch—it should instantly show people who you are and what you offer. Keep it professional, but let your personality shine through. That’s what makes people stick around.” 

2. Come up with high-converting content

Once you set up your TikTok profile, it’s time to create video clips for your property listings. The key here is to produce and publish content that resonates with your target audiences and converts for your real estate business. Think of smart home features tenants are looking for in 2025 and how they end up renting your properties. Here are a few examples of high-converting video content:

• Virtual home tours with a trending audio
• Before-and-after home renovation
• “A Day in the Life of a Tenant” video clip
• Tenant testimonials with permission
• Community or neighborhood highlights

People use TikTok in their free time because they enjoy it, and you want to ensure you don’t disrupt that emotion. 

For example, instead of highlighting what repairs might be needed, you can reference the DIY projects people love to watch and daydream about. Instead of discussing what type of debt consolidation program a prospective buyer might need to qualify for an offer, consider framing things like a personal financial advisor to better capture the emotion of those trending videos.

3. Make the most of advanced features

TikTok offers some of the most advanced marketing features—so maximize its potential use. Here’s how:

• Post TikTok ads to promote listings to local audiences
• Go live on TikTok for open houses and Q&A sessions
• Leverage TikTok stories for behind-the-scenes events
• Work with influencers for professional networking
• Take advantage of analytics to check your performance

4. Engage with your earned followers

When marketing your property listings,  engaging with your followers is crucial. What good are your video clips if you don’t respond to your followers’ remarks? Here are simple ways to do so:

• Acknowledge comments with a ‘heart’ or ‘like’
• Respond to comments whenever necessary
• Always answer property inquiries promptly
• Tag or mention relevant followers in your content
• Provide calls-to-action (CTAs) for each content piece

Take it from Edward White, Head of Growth at beehiiv, who has his fair share of using TikTok to engage with their target clients or customers. “Posting is just half the game—real results come from actually talking to your audience. When you reply to comments or DMs, you’re not just building engagement but also building trust.” 

5. Measure your performance and ROI

It’s no secret: Social media is best for sales and marketing. The good news? TikTok (24%) is among the top six platforms offering real estate marketers and rental professionals the highest return on investment (ROI). However, the key to success is to measure your listing performance, specifically your ROI.

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• Set key metrics. Consider key performance indicators (KPIs), such as views, likes, comments, shares, saves, generated leads, and conversion rates. They will serve as your benchmarks for measuring your marketing performance on TikTok.

• Monitor your performance. Use TikTok analytics for data insights. You can also leverage tools like UTM links and CRM tagging to track conversions. Are you getting views, boosting our engagements, generating leads, and converting sales?

• Optimize your property listings. Maybe you need to come up with more relevant yet creative content ideas. You may have to start using features such as TikTok live, stories, and ads. You may also need to be more engaged with your followers this time.

Remember: TikTok is in a different league as a social media platform—it thrives on creativity and authenticity. 

Final Words

The power of social media in real estate cannot be ignored. Specifically, TikTok is best for marketing your property listings. This channel lets you highlight your properties’ visual appeal, connect with a social media community, and engage with potential clients.

As a home seller, landlord, or investor, consider our expert guide for leveraging TikTok for your real estate marketing. Follow our key steps for leveraging this social media channel to market your listings. By doing so, you can achieve real estate growth and success!

RentRedi offers property management software to help you manage your real estate properties. But while at it, leverage the TikTok platform to promote your listings. If you need guidance and support, join us now!