Email Marketing for Realtors: What’s Working in 2025?

In today’s business landscape, going digital is best for doing business in real estate. That’s why many realtors employ online marketing, such as search engine optimization (SEO), pay-per-click (PPC) advertising, content marketing, and social media management, to promote their properties and connect with stakeholders.

But when it comes to this, email marketing remains unwavering—it continues to be relevant and effective to this day. As a realtor, how do you make it work for your real estate endeavor?

Keep reading to learn more about the email marketing trends for real estate in 2025. Likewise, learn some best practices to make your strategies work as a realtor. Let’s go!

Why Email Marketing Still Works for Realtors 

It’s estimated that the number of worldwide email users could grow from 4.37 billion in 2023 to 4.85 billion by 2027, with over half of the global population already using email in 2023. People utilize emails not only for personal interactions but also for business transactions.

Image source

The real estate industry is no exception—Realtors can harness the power of emails for brand promotion, stakeholder engagement, and client conversion. As a real estate agent, here are the content types you can send for your real estate email marketing:

• Property listing notifications: Let people know when new properties hit the market. You can personalize listings based on what buyers are looking for.

• Real estate invitations: Promote upcoming open houses, virtual tours, or community events. It’s a great way to get people to engage with you in real life!

• Market update newsletters: Keep your audience informed with local market trends, interest rates, or hot neighborhoods. For 2025, try adding insights on where real estate investment trends are heading. 

• Lead-nurturing campaigns: Send helpful tips and how-tos or showcase property highlights, such as smart home features that buyers or renters care about. These emails build trust over time!

• Success stories and testimonials: Share happy client stories or quick case studies. Social proof goes a long way in building credibility and closing new leads.

But the biggest question is: Does email marketing work in real estate?

Email marketing remains the undefeated champ in ROI. According to a recent Litmus survey, online marketers earn an average of $36 for every $1 spent—a whopping 3,500% ROI for email marketing!

Image source

However, Promodo cites the average rates of email marketing targets in real estate: Open rate (nearly 20%),  click rate (almost 2%), hard bounce (0.38%), soft bounce (0.56%), and unsubscribe (0.27%). 

Image source

The stats above require you to optimize your email marketing strategies to go beyond the set metrics. When implemented strategically and successfully, you’ll reap several potential benefits, from brand awareness to client engagement to successful conversion. 

As a realtor, here’s why email marketing still works for you:

• Personalized client communication:  Email lets you speak directly to each client’s needs and interests. From listing alerts to helpful advice, personalization keeps people engaged and ready to act.

• Long-term stakeholder relationships: Staying in touch with clients, vendors, and partners over time helps build lasting trust. Email keeps your network engaged and connected, whether you send market updates or fun giveaways like branded t-shirts.

• Automated lead-nurturing efforts: Set up smart automations to guide leads from curious to committed. It’s a time-saver that works while you focus on selling homes.

• Real-time analysis and forecasting: Email tools let you see what’s working right away—who opened, clicked, or ignored your message. With insights that feel like your own version of AI-powered deal analysis, you can tweak your emails for better results every time. 

• High return on investment (ROI): Email is still one of the most cost-effective tools you’ve got. As mentioned, you could earn around $36 back for every $1 you spend—that’s hard to beat! – adds Sean Shapiro, Managing Partner at Axia Advisors.

Email Marketing Trends for Real Estate in 2025 

Email remains the most widely used communication channel for business, not only for personal interactions. 

Statista reported that approximately 333 billion emails were sent and received daily worldwide in 2022, and the number is projected to reach 392.5 billion by 2026. The report also cites that emails remain vital to digital communication amid the rise of social media channels and chat apps. 

Image source

It’s best to leverage emails for various real estate tasks, such as sharing your listings, negotiating with clients, and handling paperwork. But as a realtor, what better way to promote your properties and drive ROI than to harness the power of email marketing?

But first things first, familiarize yourself with the email marketing trends in 2025. Here’s what’s working for realtors this year:

1. The power of hyper-personalization

In email marketing, hyper-personalization isn’t just sending customized emails; it’s laser-focusing the content on your target recipients. This requires you to research to understand your prospects and ensure your messages resonate with them. 

Fineas Tatar, co-CEO at Viva, emphasizes the value of hyper-personalization as one of the email marketing trends. He says, “The basic fact of real estate in 2025 is if you’re not laser-focused with your email marketing, you’re likely shouting into the void.”

Tatar explains, “Everyone receives hundreds of these messages each day, so success depends on understanding your target audience’s specific needs and interests and tailoring your messaging accordingly. 

He gives an example, “Think personalized property alerts based on search history, or market updates relevant to a particular neighborhood they’ve shown interest in. That level of individual attention, driven by smart data, is no longer a nice-to-have; it’s the baseline for effective engagement and closing deals.” 

2. The use of AI-powered automation

There’s no denying the use of automation in business to get rid of manual tasks and speed up processes. 

However, incorporating artificial intelligence (AI) has become a game-changer for segmentation and decision-making. Not only does it segment prospects (homebuyers, sellers, renters, investors), but AI can also simplify real estate investment decisions.

Andrew Bates, COO at Bates Electric, highlights the value of AI-powered automation in email marketing. “AI-powered automation has completely reshaped how we approach email marketing in real estate. “It’s not just about saving time anymore; It’s about delivering smarter, more relevant experiences at scale.”

Bates shares actionable insights: “You can automatically segment buyers, sellers, and investors, and then serve up content that actually matters to each group. Think investment opportunities tailored to buying behavior or follow-ups triggered by real-time engagement. The agents who embrace this tech aren’t just working more efficiently, but they’re also winning more deals.”

3. The impact of interactive elements

In today’s digital landscape, emails don’t have to be plain and boring—you write a straightforward subject line and body and send it to your recipient. What better way to ensure high impact than to incorporate interactive elements? 

In real estate, for example, you can add listing previews, embedded virtual tours, or even interactive polls: Are you looking to rent a place in Dallas, TX? For added fun, consider linking to popular local entertainment resources—such as Premier League ticket pricing guides—especially if your listings are near major stadiums or sports hubs.

Take it from Holly Finnefrock, Founder and CEO of Everblue Pond, who integrates interactive elements into their email marketing. “Interactive content isn’t just a nice touch—it’s what gets people to actually engage.” 

Finnefrock cites, “In real estate, static emails can only do so much. But when you embed a virtual tour or add a quick poll—like asking if someone’s ready to buy or just browsing—you’re turning a passive read into an active experience. That kind of interaction keeps you at the top of your mind and moves the conversation forward.”

4. The need for mobile-first design

It’s no secret: Most people access information using their mobile devices, whether cellphones or laptops. Since they check emails using these devices, you must ensure they look great and load fast on smaller screens. For instance, use responsive templates, write short and punchy content, and ensure your CTAs are front and center.

Learn from Adrian Lorga, Founder and President of Stairhopper Movers. He believes in optimizing emails for mobile devices in real estate marketing “because most stakeholders access information or browse online using their cellphones or laptops.”

Lorga warns, “If your emails aren’t optimized for mobile, you’re already losing potential clients. Responsive design for emails is key!”

He suggests, “In real estate, where timing and convenience are everything, your message needs to be clear, quick, and easy to act on—right from a phone. Whether it’s a listing update or a call-to-action, it has to load fast, look clean, and make the next step obvious.”

How To Make Your Email Marketing Work in 2025

At this point, you understand how email marketing remains powerful in real estate. You also discover the trends to keep up with in 2025. 

But as a realtor, how do you really make email marketing work for your real estate endeavors this year? Let’s cut to the chase—here’s how:

• Segment your prospects. Not all leads are the same. Group your contacts by interest, location, or buying stage so you can send emails that actually matter to them.

• Personalize your emails. Use their name, mention a property they viewed, or share tips based on their goals. A personal touch goes a long way in building trust.

• Automate your drip campaigns. Set up email sequences that send themselves, like follow-ups or welcome emails. This saves time and keeps leads warm without manual effort.

• Incorporate interactive elements. Add clickable features like polls, quizzes, or image sliders. It makes your emails more fun and gets people to engage.

• Optimize for mobile devices. Most people check emails on their phones, so make sure your emails look good and load fast on small screens.

• Track, test, and optimize your campaign. Keep an eye on top metrics such as those below. Then, A/B test and tweak your emails so each one performs better than the last.

Image source

• Craft a compelling email content: Here are some best practices for email content:

• Make a striking subject line. Your subject line is your first impression—make it catchy, clear, and worth clicking. A boring one gets ignored fast.

• Offer real value in every email. Don’t just sell—share helpful tips, updates, or tools your readers can use. If it’s not useful, it’s not worth sending.

• Harness the power of social proof. Client reviews, success stories, or stats can quickly build trust. People want to know that others had a great experience with you.

• Grab attention with high-quality visuals. Use sharp, professional photos to make your listings stand out. For instance, think of how photos influence tenant decisions—there’s psychology behind rental listings!

• Keep your branding elements consistent. Stick to the same colors, tone, and logo across emails. This will help people recognize you and build a strong, trustworthy image.

Wrapping Up

Email marketing can work wonders for your real estate endeavors. It lets you pursue personalized communication with clients and build good relationships with them. Not only does it automate your lead-nurturing process, but it also provides real-time analysis and forecasting. Lastly, it helps you drive high ROI for your real estate transactions!

Consider the four email marketing trends for real estate in 2025. Employ hyper-personalization, use AI-powered automation, incorporate interactive elements, and optimize your email for mobile devices. Ultimately, follow our best practices to ensure your email marketing works for your real estate endeavors!

Ready to harness the power of email marketing as a realtor? Consider leveraging RentRedi’s property management software for your property listings, real estate marketing, and more. Get in touch with us today to see how we can help!