I recently went on Instagram, as we always do, and had spent my day looking for a new house. Thanks to trackers and all that technical stuff, I started seeing a bunch of real estate promotion ads pop up on my timeline, and to be honest, they were all terrible.
None of them grabbed my attention, and none of them certainly encouraged me to want to work with or buy from them. What gives? What makes or breaks a real estate ad on Instagram?
Today, I’m going to show you the seven practices that will help your ads be the best.
1. Understand Your Audience
It doesn’t matter what you’re marketing in whatever niche, if you don’t know your audience, you’re not going to be able to create content that’s going to connect with them. Always take time to realize who you’re trying to connect with before you even think about making content.
2. Get Local
I’m surprised I have to mention this one, but one of the biggest problems I noticed when seeing real estate ads on my own Instagram feed was seeing companies advertising places that were miles away from home.
Sure, people move across the country all the time, but most people want to stay with their family and friends, with their work, schools, and so on. Get localized with your targeted advertising, and focus on bringing a great service to the people on your doorstep.
3. Keep Posts Short and Sweet
“How much time do you spend reading the average Instagram post? Maybe a couple of seconds, if that? Usually, people are just scrolling and scrolling, and won’t stop unless something really catches their eye, so avoid long-form content, and stick with short and sweet,” explains Annie Marie, a business writer at OX Essays and Lia Help.
4. Work on Targeted Advertising
If you’ve promoted on Instagram or Facebook (they’re connected) before, then you may have seen the extensive targeting options on there that allow you to choose who you’re targeting and who sees your ads.
The features available here are amazing, so take time to see how you can precisely select which audience you’re targeting, thus bringing you even better results when you run your campaigns.
5. Set Business Goals
The best way to be successful with anything in life is to set goals that you can aim to meet, so what are your Instagram promotional goals? Are you looking to increase brand awareness, notify buyers of a new property, get people to contact you, sell something, and so on? Define your goal and then work towards it.
This approach makes your life far simpler.
6. Use Video Content
Video content is king right now, which is why you’re seeing it everywhere, not just on Instagram but across the web. Spice things up with your content by adding video content of properties that draws people in and makes them want to know more. Sure, it’s expensive to produce, but be smart, and you can make it work.
7. Testimonials are Everything
Have you ever bought a one-star Amazon product?
“No, you probably haven’t, and that’s the power of reviews. However, this works both ways. If you’re able to share positive customer reviews on your IG posts, then this attracts people because they think, ‘oh, someone else has taken the risk and used this company, and it paid off, so I want to do the same.’ Don’t be afraid to share positive news about your company!” shares Benjamin Harper, a marketing writer at Paper Fellows and State of writing.
Conclusion: Real Estate Promotion on Instagram
As you can see, there are lots of simple yet powerful practices that you can use in your Instagram marketing campaigns that will really help you create bigger and better results for your real estate company.
Get creative, think outside the box, and define yourself from your competitors, and you’ll see that Instagram can be a very powerful platform for growing and managing your real estate business.
Elizabeth Hines is a digital marketer and content writer at UK Writings and Academized who loves nothing more than helping businesses realize their full potential on social media. She also writes for online magazines and blogs, such as Boom Essays, and others.