Even though it might look obvious, social media marketing for realtors is one of the most important marketing tools for you. Not only as a realtor but also as any other real estate professional.
For instance, you will share your food images and menus if you work in a restaurant, your promotion deals and work samples if you are a nail artist, and your properties, promotions, and discounts if you are a realtor on social media platforms.
You might have nailed the art of using marketplaces such as Zillow as a realtor but using social media might be a challenge for you. If that is the case, we have got your back. This article provides you with a guide to creating compelling social media posts for real estate professionals.
Research the Persona of Your Customers
You cannot just start creating social media posts without knowing the people you are creating the posts for. As a realtor, you deal with both property sellers and buyers. You, therefore, need to understand that they have different preferences.
So, how can you research the persona of your customers? Even though it might be tricky, start by looking at it from a broad point of view. You will need to gather information about your customers, identifying things like their lifestyle, income, and age.
You might be asking yourself how to do this. Well, you can use an API (Applications Programming Interface) to collect, analyze, and gain insights into your customers’ information. But again, realtors are not techies, so what is an API? Ensure that you understand the definition of an API before investing in one.
After analyzing your data, ensure that you have defined the goals and needs of your customers. This is what you will use when creating compelling social media posts.
Use the Right Social Media Platform
As a realtor, you need to ensure that you are using the right social media platforms when engaging with your customers. Even though you can use TikTok to sell properties, are the people you want to engage using this platform?
YouTube, LinkedIn, and Facebook might be the best platforms for you as a realtor. You, therefore, need to find a way through which you can use a combination of these platforms. When creating your posts, you can use video and photo content with details about your offers.
However, look at the advantages and disadvantages of all these platforms, and use the ones that meet your requirements as well as those of your customers.
You should also think about your search results on search engines like Google. This is what makes Google Business Profiles important. Ensure that you have also shared compelling content on this platform regularly.
Create High-Quality and Compelling Content
If you are already working as a realtor, you understand how competitive the real estate industry is. You, therefore, need to ensure that you have stood out from the rest. In addition, you should improve your brand value and credibility.
One easy way for you to do that is through social media posts. However, you should create high-quality, attractive, and compelling content for people to notice your brand. You can use a text generator that provides you with different font styles to make your posts more attractive.
In addition, ensure that you are not just sharing listings and advertisements like most realtors do. It is important to note that your audience will not be happy just scrolling through adverts.
Instead, share the story of your brand. Tell your followers why you are the best and why they should consider working with you. You can even provide answers to some of the most commonly asked questions to engage with your followers.
Create and Keep a Unique Voice
If you have tried using different types of marketing, you have seen how social media marketing differs from traditional forms of marketing. You can use it the way you want, but if you are not careful, it might end up ruining your business instead of helping it.
This is especially true when it comes to the voice you use when creating your realtor social media posts. Before you even start marketing on social media, you need to identify a unique voice that goes well with both your business and your target audience.
This way, you will make it easy for your customers to identify your posts and find it easy to interact with you. In addition, make sure that you are using the same voice on all your posts, no matter the social media platforms you are sharing your content on. The voice should also align with the requirements of your brand.
Create Content With Platform in Mind
Chances are that you will be using multiple social media platforms to market your real estate business. However, did you know that these platforms are designed for different purposes, and you cannot use them all in a similar manner?
Let us take the example of Instagram. You can use this platform effectively when sharing videos and photos of your properties. You can, of course, add captions to the videos and photos to help your target audience understand the message you are trying to pass.
What if you want to share long-form content? Well, Instagram might not be the right platform for such type of content. Instead, you can look at other platforms such as LinkedIn and Facebook. This will help you interact seamlessly with all your customers on their respective platforms.
Share Customer Testimonials and Success Stories
One mistake you need to avoid as a realtor is sharing content that just shows your properties and listings. How will your followers see what you have achieved in your real estate career?
If you want to get new customers from social media platforms, you should also create compelling content showing customer testimonials and success stories. This can convince a new visitor to engage with you and possibly do business with you.
In addition, since there are many other real estate companies competing with yours, customer testimonials and success stories might be your only option for you to stand out from them. You will even end up gaining the trust of your followers, attracting more followers, and improving the credibility of your real estate business.
According to Statista, there were 4.59 billion social media users in 2022, and the number is expected to grow to 5.85 billion users by 2027. This is a big open market that you can explore as a realtor or any other professional. If you follow the guidelines discussed above, you will find it easy to create compelling social media posts for your business.